Pack Design and Product Design Clearance

Your designs vs your competitors' designs – we look both ways

If you run a consumer goods business, you'll know that both product and pack design can make the difference between standing out from the crowd… and not. But you have to be careful about treading on the toes of others. Our design clearance work cuts both ways. We are often asked to give guidance on both the rights of our clients, and the rights of their competitors.

One has to look in every direction

In navigating the world of design infringement, businesses need to be constantly aware.  You have to be aware of what competitors might claim. You also have to be able to tell if your designs can actually be protected, or if they're too common for this to be an option. It often comes down to making a value judgement on such matters, and that's where we come in.

The scope of our design clearance work, therefore, depends on your needs. You may simply want us to give an opinion on whether a new product infringes another. Alternatively, you may need us to check if there are any registered rights in a product. But it's also possible that a project extends further than that and you turn to us to prove that designs (or particular design elements) are common enough for threatened litigation to be unsuccessful.

If the way your products look matters and you need help, then give us a call on 01327 223 555 or email info@wood-ip.com. We'd love to see how we can help you.

How we have helped our clients

When you register a trade mark you are providing it with a level of protection that actually builds value in your business. By securing a registered trade mark, you give yourself an avenue to prevent someone using something similar and riding off the back of your hard work and reputation.


"Aaron is great trade mark attorney. He is very knowledgeable on trade marks, but at the same time also very business-driven. And apart from that he is a very nice person." - Willem Leppink, Partner, Ploum Lodder Princen, Netherlands


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We have considerable experience in registering trade marks. We have worked both in-house at large brand-owning companies, and at other law firms. We have advised multinationals, but have helped start-ups and fledgling businesses protect their assets, too. There are few sectors we haven't worked in, and our experience really does range from advertising agencies to zoos! A to Z… literally.


"As a client, Aaron has always given excellent advice, has the ability to adapt quickly to client's particular needs and responds effectively to urgent requests. He is always willing to help and provides excellent results. I have very much enjoyed working with Aaron, it has been a valuable learning experience" - Isabel Soares, Paralegal, Bacardi & Company, Switzerland


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Handling trade mark disputes is a core aspect of our Enforcement work. We're regularly either acting for our clients to ensure a third party isn't able to register a trade mark that might affect their rights, or defending them from proceedings brought by others.


"I've worked with Aaron a few times now in relation to UK trademark applications, particularly where they have become contentious. I have found Aaron to be extremely helpful and prompt in replaying to emails/calls. I'll continue to use his services and would encourage anyone else in such matters to do the same" - Seb Hopkins, Solicitor, Flint Bishop LLP, UK


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You want competitors to steer clear of your brands. And, of course, competitors want you to steer clear of theirs. So if you find your business on the wrong end of a demand to alter a brand once you've adopted, marketed, and set your hopes on it, it can make for an expensive and unpleasant experience.


"Just wanted to thank you once again for all your assistance and helpful advice with this matter. It truly is a great pleasure to work with such a reputable firm and knowledgeable attorney such as yourself […] your particular attention to detail and explaining all aspects surrounding matters I have inquired about has been exceptional and I always appreciate your time and patience" - Lisa Cronsberry, Manager, Intellectual Property Group at Scotiabank, Canada


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Wood assisted by protecting the main brands and class names of this market-leading franchise


"Aaron has always been very quick to help us. The initial contact was through a recommendation and I understand why he came so highly recommended! I have worked with a number of lawyers but the level of detail and business understanding presented by Aaron cannot be compared with other firms. I am also kept up to date about billing and any additional expenses. Previous lawyers have landed me a bill for additional 50% of agreed fees because the project has taken longer than they expected but haven't communicated this to me, their client. A bit of a shock and shortsighted. Aaron ensures billing is clear for all concerned and delivers a professional service throughout." - Julie Clabby, Busylizzymum Limited, UK


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